Should medical journals carry drug advertising?

Should medical journals carry drug advertising?

Survey: Should medical journals carry drug advertising?

No one can fail to notice the adverts in medical journals, but are they really necessary? Richard Smith maintains they are essential to editorial independence, whereas Gareth Williams argues that they undermine a journal’s integrity.

The final result, with 144 respondents, was:

Yes

34%

No

66%

Why people voted the way they did:

“Pharmaceutical companies are known for advertising which is biased and not based on any evidence. Why would a medical journal that supposedly promotes an evidence base also promote what the pharmaceutical company want to sell?”

“Advertising is an important element of understanding new treatments.”

“It is one major access route to a doctor, it is for the doctor to know more before he prescribes it..”


Who were our respondents (top four categories)?

Medically qualified doctors

57%

Other healthcare professional or student

10%

Academic researcher

9%

Medical student

9%


Which countries did the votes come from (top six)?

United Kingdom

30%

United States

9%

India

7%

Australia

5%

Brazil

4%

Canada

4%




BMJ in the Media